Organizing for America

Organizing for America (OFA) is the rebranded successor to Obama for America, the election campaign organization for Barack Obama in 2008. It now is run by the Democratic National Committee to mobilize support for Obama's policy agenda.

Organizing for America is essentially a nation-wide lobby organization to promote and build support for Obama's political agenda, the latest incarnation of what some such as reporter Ari Melber have called "Obama 2.0" composed of his many millions of technologically-connected supporters and contributors linked by his having their 13 million email addresses and millions of cell phone numbers for instant text messages. The scope and technological sophistication of the organization is unprecedented for any previous president. "As President, I will need the help of all Americans to meet the challenges that lie ahead," Obama said in a video message e-mailed to supporters (and reporters) [January 17, 2009]. "That's why I'm asking people like you who fought for change during the campaign to continue fighting for change in your communities." "The announcement follows month of debate among Obama's political aides about how best to leverage his record-shattering campaign organization as a tool to help Obama in office," noted Marc Ambider in The Atlantic. "Legal questions, too, arose about coordination between the Democratic National Committee and the campaign entity, which possesses the 13-million person e-mail, telephone and contact list that powered Obama's political activity."

Coordination with the White House
The New York Times reported that "there will be clear coordination between this independent operation at the Democratic National Committee and a communications arm being set up at the White House, under Macon Phillips, the “new media” director for Mr. Obama’s administration. Mr. Phillips was an Internet strategist with Blue State Digital, a private firm closely tied to Mr. Obama’s campaign. His team signaled the new direction Mr. Obama is bringing with a redesigned White House Web site that was introduced shortly after Mr. Obama was sworn in and is modeled after his campaign site. It will be continually updated to add presidential orders and blog postings that make the case for administration policy, often echoed by talking points that Organizing for America is sending to supporters."

Mobilizing for Obama's budget
In March 2009, what OFA advisor David Plouffe called the "first major engagement" of OFA was launched, to build support for Obama's budget proposal. On March 15, OFA sent "an e-mail asking volunteers to go door to door Saturday to urge their neighbors to sign a pledge in support of Obama's budget plan. ... A midweek follow-up message to the mailing list will ask volunteers to call the Hill -- the first time the OFA e-mail database has been used to urge direct contact with Congress in support of legislation."

Personnel

 * Mitch Stewart, director
 * Jeremy Bird, deputy director

Website
http://my.barackobama.com

Related SourceWatch articles

 * Brad Woodhouse
 * MoveOn
 * Netroots
 * Netroots Nation
 * Tim Kaine

External resources

 * Zack Exley, Obama Field Organizers Plot A Miracle, Huffington Post, August 27, 2007.
 * Serge Kovaleski, Obama’s Organizing Years, Guiding Others and Finding Himself, New York Times, July 7, 2008
 * Where To For Obama's Army of Online Footsoldiers?, PRWatch.org, December 25, 2008.